Bob Cousy print ad for PF
from 1958 Cousy in 1954 wearing his PF
Flyers with the Circle Grip™

“We used to go out and buy our own sneakers each season,” recalls Cousy, “with our own money. If they wore out, you’d have to buy another pair.” The year was 1953 and PF Flyers and Bob Cousy were both on the brink of enormous popularity. They were also about to make history together in the first ever affiliation between a pro basketball player and sneaker company. Cousy catapulted into superstardom wearing custom PF Flyers. Cousy and PF worked together throughout his prestigious career, developing a string of innovative basketball sneakers, high top and low. All featured PF’s patented Posture Foundation insole technology, the comfort and support secret to helping you “play at full speed longer.” Other advances such as the Gullwing Closure™ were inspirations drawn from the breakthrough personal style and élan of Bob Cousy.

For several years, Bob Cousy wrote playing tips booklets sponsored by PF Flyers